Thanks for your interest in the subject. Here you can see some important links to get more understanding of Behavioral Finance as a stream of academia as well as practice:
Web Resources:
Slices of Thoughts [My Blog]
Select bibliography (Journals and books) on Behavioral Finance:
The Journal of Behavioral Finance
The IUP Journal of Behavioral Finance
Journal of Economic Psychology
Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
A Behavioral Approach to Asset Pricing
Value Investing and Behavioral Finance
Some eminent researchers in Behavioral Finance:
Ashwath Damodaran on Behavioral Finance
Avanidhar Subrahmanyam, UCLA, Personal Home Page
Richard Peterson on Neurofinance
Note: The above list is not exhaustive. There is ample of literature and research (both theoretical and empirical) available on BFR.
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